NOOA was founded with a rebellious spirit and a raw vision. Created with a devotion for style and wellness with a touch of the Nordic heritage. Made to offer professional products for everyday style, with the performance you deserve. More than just a haircare and wellness range. It’s an attitude to life. Never forget how incredible you are. #DontBeNobodyBeNOOA.
In creating our line of hair care products our goal was to bring the salon to your doorstep – this meant creating professional-grade tools that stand the test of time while remaining remarkably intuitive and easy to use. With the first-rate NOOA equipment creating a new beautiful style every day has never been this easy. So, long, curly, short, straight – whatever your look today may be – with NOOA you can experiment and be creative - the sky is the limit.
The inspiration for our men’s line derives from a perfectly simple concept: be fearless, be uncompromising, be you. NOOA for men was designed so you could create your own look unapologetically – your style is your own so carry it with pride. Our versatile range of styling tools for hair and beard allow to do just that: go for a classic clean look or try something rough and daring. Whatever your choice today may be, forget the rules and stay true to yourself. Our selection of NOOA men’s care products has all the tools you may need from beard, body and nose hair trimmers to hair clippers, so no need to look further.
Health and wellbeing have always been topics very close to us. Looking after yourself and those close to you is not only vital but very rewarding. With this range we wanted to bring you tools for caring for your physical wellbeing but also to make sure your mind is at ease. Therefore, our wellness line is dedicated solely for pampering and relaxation.
The NOOA health selection includes innovative thermometers, intelligent personal scales and WHO approved blood-pressure monitors. Our wellness range on the other hand features indulgent beauty tools to bring out the very best in you – pamper yourself with irresistibly soft and smooth legs or perhaps a wonderful massage with one of our exceptional devices. If it’s fun you’re looking for, perk yourself up with some lively nails!
Our passion lies with what we do – in creating products that allow you to refine your personal style and be fearlessly you.